The company's purpose is to provide services in the fields of optics, marketing and accounting, training and coaching of opticians; the import and export of all types of products, particularly those belonging to the field of optics; the takeover, purchase, management and creation of optical stores, as well as all activities aimed at achieving its purpose. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire, manage and dispose of real estate, except for operations prohibited by the LFAIE, carry out all operations and conclude all contracts aimed at developing its purpose or related thereto directly or indirectly.