The company's purpose is to provide consulting services in the areas of digitalization, innovation, and digital transformation; general business consulting, strategy, development of business models, user experience, marketing, psychology, design, requirements, technology, and development. The company may participate in other companies, acquire, utilize, manage, and sell real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad, and perform all legal transactions that may be necessary or suitable to promote the company's purpose or the development of group companies. Furthermore, the company may participate directly or indirectly in group financing, in particular by granting loans to its direct or indirect shareholders or other group companies, or by providing guarantees, sureties, or other securities of any kind for their liabilities to third parties, even if these loans or securities are in the exclusive interest of its direct or indirect shareholders or other group companies and are provided free of charge.