The research and development of IT solutions for the digitalization of economic activities, the provision of e-commerce services and the management of an online trading platform, the sale and licensing of related software, including the creation of mobile apps, digital publications and software applications in Switzerland and abroad. Investing in start-ups operating in the field of online and/or offline trading of consumer goods and services or other investments related to social networks. The company may carry out any commercial, industrial, financial, real estate and financial activity, directly or indirectly related to the company's purpose, in Switzerland and abroad, including the use of any form of financing and the issuance of guarantees and real and personal guarantees also in favor of third parties; take, directly and indirectly, interests and participations in other companies or enterprises in the sector related to the company's purpose or in other sectors; assume and grant representations; acquire, sell, register and/or exploit trademarks, patents and any other industrial and/or intellectual property right; acquire, sell, hold, lease and/or manage real estate; establish branches and subsidiaries.