The company's purpose is the creation and operation of websites, digital marketing, online advertising, the trade of all types of products, particularly online, as well as all activities related to online commercial development. The company may also engage in any other activity that has a direct or indirect connection to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.