The company's purpose is the internet-based trade of electronic and other products as well as the provision of related services under its own brand or that of third parties. The marketing of electronic materials and the development of software applications. The rental of advertising space and the advertising and marketing promotion of any kind within the scope of internet sites. The creation of services and products in the field of electronic publishing in various technological sectors. The company may also directly or indirectly acquire interests and participations in other companies or commercial, financial and service enterprises in Switzerland or abroad, in the sector related to the company's purpose; establish branches or subsidiaries in Switzerland or abroad; carry out all commercial and financial transactions deemed necessary or useful and functionally connected with the company's purpose.