The company's purpose is to provide consulting services, services and distribution of cloud-based marketing technology solutions, as well as all activities related thereto. The company is authorized to conduct all business that directly or indirectly promotes the company's purpose. The company may provide financing of any kind for its own account or for the account of third parties and/or take advantage of such financing, and in particular, enter into loan or security transactions (including guarantees, sureties or declarations of patronage) against payment or free of charge for or with direct or indirect parent, subsidiary or other affiliated companies, even if such financing, loan or security transactions are in the exclusive interest of these parent, subsidiary or other affiliated companies. The company may also provide management services to parent, subsidiary or other affiliated companies. The company may acquire, hold or exploit real estate and intellectual property rights. It may establish branches in Switzerland and abroad, participate in or acquire other companies in Switzerland and abroad, and exercise all activities that are suitable to promote its purpose.