The company's purpose is to offer online and in-person sports coaching services, mental preparation and performance improvement services, the sale of physical and digital products, as well as the organization of events, conferences and seminars. The company will also deploy an activity in the agricultural sector, in connection with the aforementioned services. It may create branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, acquire, found or finance companies with an identical or similar purpose, carry out all operations and conclude all contracts suitable for developing its purpose and relating directly or indirectly to it. It may undertake all commercial, financial, movable or immovable operations, in direct and indirect relation to its social purpose.