The company aims to provide services in the field of consulting and support for athletes, acquisition and consulting for companies and institutions in the field of sponsoring, as well as consulting and representation for sports associations and sports organizations. Furthermore, the company organizes, implements and markets events in the fields of sports, entertainment and culture, as well as similar events. The company can also engage in trade with goods of all kinds, take over, manage and sell participations in other companies in Switzerland and abroad, and conduct financial transactions of all kinds. In addition, the company can take over representations, acquire, develop, manage and exploit patents, trademarks, licenses and manufacturing processes and intellectual property rights, as well as acquire, manage, encumber and sell real estate. The company can establish branches and subsidiaries in Switzerland and abroad and conduct all business that is directly or indirectly related to its purpose. It can also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.