The company's purpose is to provide services in the fields of marketing, art, and communication, including training services in the aforementioned fields, as well as the creation of audiovisual content for companies, providing advice on public advertising, operating an advertising agency, importing, exporting, purchasing, and selling audiovisual equipment. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.