The purpose of the company is to provide services in the fields of marketing, advertising, promotion, event organization and communication on a national and international level, in particular consulting, creation, realization and execution of handrail systems for escalators; participations; acquisition, holding, encumbrance and disposal of real estate. The company may establish branches and subsidiaries in Switzerland and abroad, participate in or merge with other companies, and directly or indirectly finance companies in which it has a stake. The company may acquire, hold, encumber and dispose of real estate in Switzerland. The company may conduct all business, enter into obligations and conclude contracts that are suitable to promote the company's purpose and the development of the business, or that are directly or indirectly related to it.