The promotion, purchase and sale of any goods, as well as food products. The creation of products, in particular clothing and fashion items, accessories, jewelry, stationery, toys and leisure articles, both hardware and software, retail and wholesale trade, as well as the import and export of such products, both on its own account and on behalf of third parties. The company may provide consulting services in the field. Furthermore, it may carry out all activities connected with the company's purpose, acquire participations in commercial, industrial and financial companies with similar purposes, as well as resort to any form of financing with credit institutions, banks, companies and private individuals. In addition, the company may acquire commercial real estate both in Switzerland and abroad.