The company's purpose is to trade in bicycles and bicycle accessories, as well as to provide related services. The company may acquire, hold, encumber and sell real estate and intellectual property rights. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may engage in all commercial, financial and other activities that are related to the company's purpose. The company may provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties, or grant loans to third parties or provide security for their obligations.