The company's purpose is to provide outsourced services in the field of e-commerce, including online platform management, online advertising, administrative management, as well as content creation and optimization. The company also aims to develop and manage products and provide all marketing-related services. Furthermore, the company may engage in any other activity directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts necessary to develop and expand its purpose or related thereto directly or indirectly.