The activity of marketing, promotion, sale, distribution, import and export, both wholesale and retail, of technical sports clothing, footwear, sports articles and equipment and sanitary articles in general. Consulting, coordination, brokerage, management and administration of sponsoring and merchandising. The promotion, management and administration of sports events. The management and administration of sports companies. The promotion, management and administration of movable and immovable property, accounting, business and tax consulting. The realization, promotion, management, operation and administration of sports infrastructure on its own behalf or on behalf of third parties. The company may assume agencies and representations, it may open branches in Switzerland and abroad and carry out every financial and commercial operation necessary and useful for achieving the social purpose in Switzerland and abroad as well as acquire participations in other companies with an analogous purpose.