The company's purpose is, on the one hand, to conceive, produce and distribute media content and products, as well as to market goods and services, and on the other hand, to provide gastronomic services, in particular to operate a restaurant business and a food truck, as well as to produce food, to advise in the areas of food and nutrition, and to trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also order securities and provide guarantees for its shareholders, other group companies or third parties, and grant financing to its shareholders, other group companies or third parties, for its own account or for the account of others, whether remunerated or not.