The company's purpose is to import, export, trade, produce and distribute goods of all kinds, in particular sports articles, clothing, accessories, home textiles, body care products, consumer goods and esoteric articles in Switzerland and abroad and/or online, as well as to provide related services, to provide services of all kinds, primarily the execution of advertising, communication consulting services, production management and the organization and implementation of events. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.