The company's purpose is to develop, design, implement, produce, trade and distribute a system of analogue and digital products, such as games, books, objects, publishing products of all kinds, decorative or design objects, fashion items and, in particular, audiovisual and interactive media that promote the creativity, skill, activity and education of children and adults or are intended for the entertainment sector. The purpose also includes all services in the field of audiovisual and interactive media, software development and the provision of training. The purpose further includes the acquisition, management, exploitation and commercial use of licenses, copyrights, trademarks, patents and other audiovisual, artistic and other intellectual property rights. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties, and in general, enter into any business and conclude any contracts that serve to promote the company's purpose and are directly or indirectly related to it.