The purpose of the company is to operate a mediation platform in the field of knowledge and inspiration on the internet, as well as to conceive and implement further online business models, provide corporate consulting in the field of communication, and organize events. The company can enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company can also take over representations, acquire, develop, manage and exploit patents, trademarks, licenses and manufacturing processes and intellectual property rights, as well as acquire, encumber, manage and sell real estate and securities. It can take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights. Furthermore, it can establish branches and subsidiaries in Switzerland and abroad, participate in other companies or merge with them.