The purpose of the company is to improve the quality of life of dogs, among other things, through entertainment, ideas for activities and activities through online and offline offers. The company can acquire, hold, manage and sell participations in companies of all kinds in Switzerland and abroad. The company can also conclude all transactions and enter into agreements that serve the company's purpose directly or indirectly or are directly related to it. The company can grant loans or other financing to its direct or indirect parent company as well as to its direct or indirect subsidiaries and provide collateral of all kinds for liabilities of such other companies, including by way of pledges on or fiduciary transfers of the company's assets or guarantees and personal securities of any kind, whether against payment or not. The company can establish branches and subsidiaries in Switzerland and abroad and acquire, hold, manage and sell real estate.