The company aims to establish, develop and operate brands, platforms and digital content in the areas of animal husbandry, community building and related topics. It provides services in the fields of content production, social media, marketing, e-commerce, merchandising, events as well as digital platform solutions. The company can establish branches in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related thereto. It can acquire, manage, encumber and dispose of real estate, intellectual property rights and licenses of all kinds.