The purpose of the company is to provide commercial, technical, advertising, graphic, and marketing consulting services, as well as commercial training in these fields. The establishment and implementation of franchising initiatives and the acceptance of mandates for the distribution of brands. The assumption of the role of license concessionaire, as well as the ownership of brands in its own name, the management of royalties, and intellectual property in general. The acceptance of mandates for the promotion of events and personalities and the trade of luxury goods. The company may carry out any other commercial, industrial, and financial operations useful for achieving its purpose. The buying and selling of movable and immovable property in Switzerland and abroad; for immovable property in Switzerland only in accordance with Swiss laws and on its own account. The company may participate in other companies and open branches both in Switzerland and abroad.