The company aims to engage in the trade of all types of goods, preferably ladies' ready-to-wear fashion and related accessories, and the purchase and sale of services in the beauty sector for women, in particular hairdressing, cosmetics, and body care, as well as the execution of all types of transactions that are related to the aforementioned purpose and that are suitable for promoting the purpose of the company directly or indirectly. The company may establish branches and subsidiaries in Switzerland and abroad and may participate in other enterprises in Switzerland and abroad as well as conduct all transactions that are directly and indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate in Switzerland and abroad. It may also provide financing on its own account or on behalf of others as well as provide guarantees and sureties for subsidiaries and third parties.