The company's purpose is to develop, produce, trade, distribute, import and export products in the food and beverage sector, as well as to provide consulting and services in the aforementioned industry; to provide services and consulting services in the field of classical business consulting and project management, in particular strategy and project development and their implementation, as well as the establishment and operation of franchise systems and the granting of licenses; to provide public relations and produce content (classic and/or multimedia) and publish and distribute it. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.