The purpose of the company is to offer services in the online and media sector, production, manufacture and distribution of sound and image carriers of all kinds, as well as creation, trading and marketing of copyrights in the music and media sector and in related business areas, media management and consulting. Furthermore, the production of fashion and accessories as well as their marketing and distribution in Switzerland and abroad. In addition, the company offers marketing services such as sponsoring, events and advertising. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.