The company's purpose is personalized sports coaching and accompaniment, particularly in the luxury hotel industry and private sector, training in sports coaching activities, consulting related to human capital development and performance improvement in the field of sports, as well as any other activity related to its purpose. The company may also engage in consulting, purchasing, and selling fashion items and dietary supplements, as well as purchasing, selling, and promoting real estate, excluding operations prohibited by the LFAIE. It may carry out all commercial, industrial, and real estate transactions and conclude all contracts necessary to achieve its purpose. It may also establish branches, take participations in other companies, or subcontract. It may grant loans to its associates or third parties, guarantee loans subscribed by its associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, and pledge its assets to guarantee any claim.