The company aims to provide all services in Switzerland and abroad that promote individual and/or collective happiness-oriented thinking, feeling and living; for individuals, groups, companies, organizations and authorities; in the fields of education, research, culture, entertainment, health, politics, economy, tourism and social affairs; in particular through the organization, marketing and implementation of corresponding events, the trade in goods, services and license rights, as well as the trade, holding and management of real estate. The company can participate in other companies, especially real estate companies, in Switzerland and abroad, establish branches, found, promote and maintain non-profit foundations and idealistic organizations, and enter into all commercial transactions and conclude contracts that are suitable for promoting the purpose of the company or are directly or indirectly related to it.