The purpose of the company is the trade in jewelry and other products in the field of fashion accessories through wholesale and retail as well as through online trading. The company can also provide services in the field of web development, software development, graphic and online advertising, website maintenance, web hosting, development for web and mobile applications, maintenance for social media (such as Instagram, Facebook, LinkedIn, etc.), remote IT support services, web consulting services, SEO services, shop maintenance services (products and inventory), and other services related to the IT domain; training and consulting in IT cutting-edge technology. In addition, the company can provide translation services and conduct corresponding language training. The company can establish branches and subsidiaries domestically and abroad, participate in or acquire other companies domestically and abroad, and engage in all activities that are suitable to promote its purpose directly or indirectly. The company can acquire, encumber, dispose of, and manage real estate and intangible assets domestically and abroad. It can also provide financing for its own or third-party account as well as provide guarantees and sureties for subsidiaries and third parties.