The creation, development, purchase and sale of precious and semi-precious jewelry, mainly abroad, and any similar or related fashion items; the company may acquire, manage and exploit all material and immaterial rights related to the professional exercise of modeling and fashion in general, including the holding of trademarks and rights related to the jewelry trade; the company may also take mobile participations in Switzerland and abroad in companies and carry out any financing operation related to these participations (with the holding, if necessary, in Switzerland of buildings with exclusively commercial use); the company may, in addition, carry out, on its own account or on behalf of third parties, all commercial, industrial, mobile or real estate operations (with the holding, if necessary, in Switzerland of buildings with exclusively commercial use) as well as any other advisory activities that may be directly or indirectly related to its purpose or to any similar purpose.