The company's purpose is to conduct research, development, consulting, planning, as well as the purchase and sale of products from all areas of music, literature, graphics, design, and art in electronic or physical form. The company's purpose also includes the realization of multimedia projects, exhibitions, internet presence, and publishing activities. Additionally, the company is involved in the purchase and sale, as well as the trade of IT articles (hardware and software). The company can acquire, manage, and sell properties, lease and sublease them. It can establish branches in Switzerland and abroad, participate in other companies, acquire other companies, sell acquired companies, or merge with them, and conduct all business that is related to or suitable for promoting the company's purpose.