The company's purpose is to organize any event, in particular sports, cultural and musical events, as well as any commercial activity related thereto; the operation of restaurants, hotels and bars; the realization of all activities in the field of marketing, communication and advertising, as well as the trade of all related products; the operation of public establishments, the purchase, sale and importation of food and non-food products, textiles, etc. The company may carry out all financial, commercial or industrial, movable or immovable operations, except for any operation prohibited by the LFAIE, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests.