The purpose of the company is to operate hotel and gastronomy businesses, acquire, maintain and manage real estate, trade in real estate and goods, manage and exploit company participations, license rights and manage assets. The company may also conduct financial and commercial transactions, carry out financing, restructuring and intercession measures in favor of shareholders or third parties, grant loans or provide security for the obligations of shareholders or third parties, hold participations in other companies, acquire real estate, grant licenses of all kinds and generally conduct all business and provide services that are directly or indirectly related to the company's purpose or promote it, as well as open branch offices in Switzerland and abroad.