The company's purpose is to provide all consulting and advisory services, in particular in the fields of signage, signage, advertising, and printed, digital, luminous or other analogous communication, as well as all services to individuals. The company may grant loans. In general, it may carry out all activities related to the aforementioned purpose. The company may carry out all commercial or real estate transactions directly or indirectly related to the social purpose. It may also establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.