The company's purpose is: import and sale of all goods and assets, in particular in the fields of watchmaking, computer science, automotive accessories, textiles and well-being; all stock exchange transactions; management of participations in any company, except for operations prohibited by the LFAIE. The company may carry out any financial, commercial or industrial activity, movable or immovable (except for those prohibited by the LFAIE), directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, grant loans or guarantees to associates or third parties.