The company's purpose is to provide information and telecommunications services, consulting in marketing, sales and advertising matters, as well as the marketing and sale of advertising space and services in the areas of event and project management, direct marketing and life consulting. The company can acquire, hold, manage, use, encumber and dispose of intellectual property rights, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. Furthermore, it can acquire, license, dispose of, sublicense, evaluate or have evaluated commercial protective rights or license rights and acquire and dispose of real estate in Switzerland and abroad. The company can also provide financing for its own account or for the account of third parties and establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad or merge with such companies.