Handling of all matters related to and in connection with commercial advertising, in particular the purchase, sale, exchange, development, creation of advertising articles or promotional items as well as all advice and consulting services in the field of advertising. The company may establish branches in Switzerland and abroad and participate in other companies, acquire or establish companies with an identical or similar purpose, carry out all mobile or immobile transactions, conclude all contracts that serve to develop the purpose of the company or are directly or indirectly related to it. To this end, the company may undertake all commercial, financial and artisanal operations that are directly or indirectly related to its corporate purpose.