The company's purpose is to import and distribute goods of all kinds, operate and maintain its own sales infrastructure and online shops. Furthermore, the company can provide services in the area of retail and wholesale trade. The company can establish branches in Switzerland and abroad, operate its own production facilities in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar and related companies, and merge with similar or related companies. The company can also carry out financing and all other business that is suitable to promote the purpose of the company. Additionally, the company can acquire, manage and sell real estate, copyrights, patents, trademarks and licenses of all kinds, and enter into all business or conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it.