The company's purpose is the import-export, sale and trade of goods, the operation of a sales outlet and an online sales site, any type of personal services, training, coaching and organization of events in the fields of beauty, well-being, clothing and accessories, any service in the field of transport and delivery, as well as any real estate activity, with the exception of operations prohibited by the LFAIE. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its corporate purpose and may be interested, in any form, in all similar companies, in particular by taking a stake in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.