The company's purpose is to conduct market research, economic analyses, opinion polls, sectoral research, and any other service related to the collection and analysis of market information on behalf of various clients in Switzerland and abroad. It may also offer strategic consulting services, competitive intelligence, trend evaluation, and decision-making report development in connection with the results of the studies conducted, as well as bringing people and companies together, introducing and maintaining contacts, etc. The company may also engage in any other activity directly or indirectly related to its main field of activity, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, securities or other transactions, and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it.