The company's purpose is to trade in fashion items and other physical products over the internet, in particular to operate an online trading platform. The company may conduct all business directly or indirectly related to this purpose, including the distribution, marketing and sale of fashion, accessories, cosmetics, household goods and other physical products. The company may establish subsidiaries and branches in Switzerland and abroad, acquire and manage participations in other companies, as well as acquire, hold, manage and sell real estate and intellectual property rights. The company may grant direct or indirect financing to third parties or companies in which it has a direct or indirect interest, as well as to direct or indirect shareholders or companies in which such parties have a direct or indirect interest, whether by way of loans or other financing, including within the framework of cash pooling agreements, whether against payment or not. The company may provide security of any kind for its own liabilities or the liabilities of the aforementioned companies or persons, including by way of pledges, assignments, fiduciary transfers or guarantees of any kind, whether against payment or not. The company may grant such financing or provide security, even if it is in the exclusive interest of third parties or companies in which it has a direct or indirect interest, or of direct or indirect shareholders or companies in which such parties have a direct or indirect interest.