The company's purpose is to engage in the trade of all types of goods, both in Switzerland and abroad, notably through electronic commerce platforms. It also aims to provide all services in the field of digital marketing, notably the management of online advertising campaigns for individuals or companies, as well as the creation, design, and maintenance of websites. The company may also engage in any other activity directly or indirectly related to these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or analogous purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.