The company's purpose is the development, representation, consulting, distribution of products through online and offline sales channels. The company is also active in the fields of communication, services, events, marketing, design, planning and management of products and commercial activities in the information technology sector. The company may, in Switzerland and abroad, carry out any activity and operation directly or indirectly connected with the company's purpose, participate in other companies and enterprises, manage, acquire and sell real estate, establish branches and subsidiaries.