The company's purpose is to operate an online publishing house and online network; to create, protect, publish, distribute and license copyrights and industrial property rights, and to provide economic and strategic consulting, advice and services in the fields of media, information, communication, public relations, advertising, marketing, publishing and law. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell and manage real estate, and conduct all business that is directly or indirectly related to its purpose. It may also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties.