The company aims to provide marketing, communication, and sales support services, particularly sales promotion as well as strategic and operational marketing consulting, positioning, and sales promotion in the areas of hydraulic couplings, construction machinery attachments, accessories for construction machinery, and industrial automation. The company can provide consulting, training, and support services as well as develop and implement marketing concepts, content, and campaigns. The company can acquire, hold, and exploit intellectual property rights and acquire and dispose of real estate within the scope of its corporate purpose. The company can establish branches and subsidiaries in Switzerland and abroad and invest in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real property in Switzerland and abroad. It can also arrange financing for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties.