The company's purpose is to manufacture and distribute high-quality and pure beauty products. The company may conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related thereto. It may establish branches, offices or representations in Switzerland and abroad, as well as acquire or participate in other companies. It may manage assets on its own account, in particular acquire, finance, create, manage and sell real estate. It may conduct patent, license and other intellectual property transactions.