The company's purpose is to trade in products of all kinds, publish media products and books, and provide consulting services, in particular coaching, seminars, and lectures. The company may establish branches and subsidiaries in Switzerland and abroad, acquire or merge with similar or related businesses. Furthermore, it may acquire, manage, and sell real estate and securities. It may also acquire, manage, and exploit intellectual property rights, as well as provide financing for its own account or for third parties. It may also provide guarantees and sureties for subsidiaries and third parties. In addition, the company may conduct any business or conclude contracts that are suitable to promote the development of the company and the achievement of its purpose, or that are directly or indirectly related thereto.