The company's purpose is to manufacture, edit, represent and distribute worldwide trade, in particular in the fields of watches, jewelry, leather goods, fashion, furniture, decoration and art; the exploitation, sale and trade of copyrights, trademarks, designs, patents, licenses and all other rights to intangible assets; as well as consulting and accompanying services in corporate management. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.