The company's purpose is the purchase, sale, import and export of children's clothing, accessories, watches and goods of all kinds, as well as the provision of services in these areas. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, merge with such companies, acquire and sell real estate and carry out all operations and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.