The company aims to manage and advise businesses in trade, gastronomy and hospitality, develop, sell and trade (import and export) beverages, other food and lifestyle products. Additionally, it aims to produce or organize artistic performances and cultural events, as well as provide other related services. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.