The company's purpose is to provide consulting and implementation of artificial insemination for large and small livestock, breeding consulting and all related and similar activities, in particular the procurement and trade of cattle, consulting on breeding methods and the procurement and distribution of related products such as sperm, embryos and other products related to these activities. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, establish or merge with similar or similar companies, acquire, sell and encumber real estate and conduct all business that is suitable to promote the purpose of the company or is directly or indirectly related to it.