Study, creation, development, manufacture, purchase, promotion, distribution, sale and after-sales service of all watchmaking, jewelry, jewelry or luxury industry items and in general all operations related to these industries, including the protection, defense, use and exploitation of all intellectual property rights in any field; acquisition, exploitation, concession and sale of licenses, patents, trademarks, designs, models, copyrights, technical knowledge and other intangible assets (cf. statutes for full purpose).